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Newborn monument
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Newborn monument : ウィキペディア英語版
Newborn monument

The Newborn monument (stylized NEWBORN) is a typographic sculpture and tourist attraction in Pristina, Kosovo. It is located in front of the Palace of Youth and Sports, and was unveiled on 17 February 2008, the day that Kosovo declared independence from Serbia. The monument consists of the English-language word "Newborn" in capital block letters, which were painted bright yellow when the sculpture was first revealed. The monument was later re-painted with the flags of the states that have recognized Kosovo. Newborn will be painted differently and unveiled on 17 February every year. The monument attracted the attention of international media reporting Kosovo's declaration of independence, and it was featured prominently on the front page of ''The New York Times''.〔(【引用サイトリンク】 title=Outdoor ads as monuments, sculptures, stunts, installations, statues — Government Of The Republic Of Kosovo: NEWBORN MONUMENT )
==Background==

The monument was created by Fisnik Ismaili and creative agency Ogilvy Kosova. At the unveiling the organizers handed out black permanent markers and invited then President Fatmir Sejdiu and Prime Minister Hashim Thaçi to sign it,〔 followed by some 150,000 people attending the manifestations on 17 February 2008.〔
Weighing in at 9 tons, Newborn's dimensions are by by , set in DIN Black typeface. Newborn was the first large public monument to commemorate Kosovo's independence. It was built in ten days of round-the-clock work.〔
"Newborn" was chosen as a single English word for the power to describe the birth of a new country, its positive connotations, ease of understanding by non-native English-speakers, and potential to present Kosovo as a new, contemporary, trendy country. The yellow color was chosen in combination with blue banners and the supporting slogans to represent both Kosovo's new flag colors as well as EU colors. According to ''New Kosova Report'', the supporting slogans used during the unveiling were "NEW life is BORN", "NEW hope is BORN", "NEW future is BORN" and "NEW country is BORN", all presented in blue and yellow colors.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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